Lead Generation: Groove Blog Strategies To Impact Your Marketing

Before you start your own blog, you need to understand what types of posts work best for your type of blog. 

While there is no “one size fits all” strategy to blog posts, there is one thing that works for every type of blog. 

Each blog type has its own specific characteristics and needs, but once you learn those, you can easily create a blog that creates the leads you want.

You probably know that you must choose a niche market with an interested target audience who will want to read and know more about your blog content as well as your offers, if you don’t this Free Book talks more in depth about it.

Market research is where everything starts to create a very good blog post, from knowing your blog readers pain points to their dreams and desires. This will cause your website to grow, have better qualified leads and more sales in the long term.

In this blog post we will focus on five efficient methods we can use lead generation within a blog post, specifically using GrooveBlog but you can apply these methods to your blogging site preference.

Also because I unintentionally used the phrase “types of blogs”, I’ll also provide a small list with a description and a redirect to the blogs to showcase them as an example.

What Is Groove Blog?

GrooveBlog is an updated dynamic content where you can post one page articles on different topics inside your main market industry. 

Typically the more blog posts you publish about your niche with different angles to educate your audience about “X” things, the more of a thought leader you become to them.

GrooveBlog provides great search engine benefits for your audience to find your blog faster and better. 

People use search engines like Google with the intent to find a solution to their problems and with the right keywords, your blog can appear in the search results to provide the answer to their needs and wants.

GrooveBlog can also help you have a better presence for your website, brand awareness.

GrooveBlog is a SAAS unlike other competitors which are open source, which means you have to download a zip file to your laptop and install it to your website.

An open source usually means it’s easier for hackers to log in to your accounts, install malware, uninstall plugins, overwrite your account and to avoid this, you will need to spend more money on programs to keep you safe.

That said, if you want to import your blog content over to GrooveBlog to have a piece of mind, spend less money and feel more safe and secure.., You’d be making a great decision!

Also, later down the road GrooveBlog is going to be publishing their API which means developers can program unique software's within the platform boundaries to increase your search ability, conversion rate, inbound marketing, website visitors and much more.

GrooveBlog, just like it’s many competitors, will allow you to embed videos from Youtube, Wistia, and other video hosting sites to your blog as well.

There is no need to say that blogging is a great way to do content marketing.

What Is Lead Generation?

Lead generation is the process of persuading potential customers to provide their contact information so that they can be contacted in the future.

This process of lead generation helps you to generate leads that you can nurture and eventually convert into customers.

It can be done through various ways like search engine optimization, social media marketing, blog posts, chatbots, etc.

Most marketers and businesses know that lead generation is an essential part of their marketing strategy. 

But the question is how to generate leads? There are many ways to do this but all marketers agree that it’s important for you to understand your audience and offer them what they want in order to succeed.

This way you can find out what their needs and wants are and what they dislike, so you can tailor your next offer to them.

A blog post could be written with the intent of generating as many leads as possible for a product or service.

Overall, lead generation is a marketing technique designed to create interest in your business and encourage customers or prospects to purchase goods or services. 

Types Of Blogs

Food Blogs

A Food blog is a personal blog where the owner posts recipes and food ideas. It's an outlet for creative culinary expression.

Food blogs give readers quality content of information on how to cook certain dishes that they may not know how to cook themselves and provide them with recipes that use ingredients that are easily found in their local supermarkets. 

These blogs also provide readers with pictures of what their dishes. The main objective of a food blog is to provide information on new recipes and other aspects of cooking that might interest people who enjoy cooking.

Travel Blogs

Travel blogs are blogs that are written by travelers and present their personal travel experiences.

They can be based on a single destination or span across the entire world but the general aim is to present personal opinions and insights into travelling, even if they are not experienced firsthand.

A blog like this can offer a great insight into places that aren't as well-known and about immersing yourself in cultures that are different from home.

Fitness Blogs

A fitness blog is a blog that is more focused on fitness, health, and wellness. 

Blogs differ in quality as they can be personal journals or tutorials for a specific workout routine. They are usually written by people who have been in the fitness industry for many years.

The popularity of these fitness blogs has been increasing in recent years because of the increase in demand for health information. These sites offer helpful articles and videos on how to stay motivated to maintain a workout routine.

Business Blogs

Business blogs are used to provide the readers with insight into the company. They are usually news and updates about recent happenings, as well as articles about how different aspects of business work.

They can be used to announce new products or services, provide useful information about something that a company does, and summarize the latest news.

Business blogs can be used as a way to grow your business. By posting new content on your blog, you will improve your search ranking and put yourself in front of potential customers who may not have known you existed before.

Business blogs come in many forms, from infographics to videos, but they all have a few things in common. 

Business blogs are usually very visual and use lots of text, photos and graphics. They are also usually short with bullet points that make it easy for skim readers to pick out relevant information quickly.

Photography Blogs

A photography blog is a place with the latest news about photography techniques, photo gear, and tutorials. 

A photographer shares his experience and knowledge on how to take better pictures using photography blogs.

Blogs like photography are considered to be more evergreen content blogs because the camera technology is always evolving and everyone nowadays, needs a way to capture and share moments with others.

Here Are My 5 Blog Strategies For Lead Generation Using GrooveFunnels

Email Opt-in Form

Email marketing is one of my most effective ways to reach a large number of customers and generate leads. As you can see, it’s embedded on the top of my page of the blog.

Once the blog readers provides their contact details, I can then send them my next blog content article, email newsletter, promotional messages, or redirect them to a URL link (valuable information).

Make sure to have one on your website as well to increase your lead capture. This way, visitors will have the opportunity to sign up for your email list in order to receive your content in the future.

The main goal of an opt-in form is to collect email addresses from your visitors.

Embed Ads

Embedded Advertising is a product placement on a website or on a blog: it can be a video, banners, infographics or a text ad that redirects visitors to a website. As an example, I have one on this page for GetResponse.

You can also place Embed Ads on Facebook and on Youtube as well, through paid advertisement.

Chatbot

Chatbots are great for collecting leads because they can understand what the potential customer is asking and then provide them with the information that they need without any hassle.

They are easy to set up, inexpensive and can be used on any device.

In addition, chatbots are a good way to get data about potential customers. They can provide information about their age, gender, location and more without any of the problems that come with traditional forms of data like surveys or focus groups.

As you can see, this is my number one favorite lead generation method because everyone in their phone has Facebook Messenger, even you reading this blog article.

Hyperlinks

Hyperlinks are text ads like the ones I have highlighted in purple up above.

Small business, entrepreneurs and even marketers used these all the time on a blog, email, social media and even on websites. It is very easy to do and they link to other URLs.

Social Media Share Buttons

Social media share buttons make it easy for readers to share your content on the internet through social media platforms.

Content that is shared will reach more people than content that is not, which will help you grow your fan base and also reach people who would have never found your content.

Just like all my other examples, if you are reading this on a website you’ll see it on your left side but you won’t see it if you're reading this on a cellphone.., you can set up conditions too.

Conclusion

GrooveBlog or any other website that allows you to blog can generate you new leads as long as you have a lead generator like the 5 I mention above. 

With the new leads acquired, send them a message when you post a new blog or an article so more eyeballs can visit your website and maybe perhaps persuade them to take action on your CTA to close a sale.

Smart bloggers as well as entrepreneurs and even marketers know that the “money” is in the list and without one, they would be no business to no-one!