10 Reasons To Use Chatbot Marketing For Your Business

I believe chatbot marketing is a great way for businesses to communicate with their potential customers and gain a better understanding of their needs and wants.

Especially since messaging platforms like Facebook Messenger, WhatsApp and now Instagram have been designed to be more conversational.

Messenger chatbots are great at what they do: engaging with people, generating new leads, getting people to like your page, getting people to buy stuff, getting people to your email list, getting people to your blog, etc.., yet, not everyone is utilizing them.

Marketing has always been the way to get the attention of new customers and encourage them to either try out something new or take the next step to upgrade their current product or service.

Now with the power of chatbots, it creates a shorter bridge gap to the potential customer if they are ever hesitating to make a purchase, have unanswered questions, needs to contact a customer support representative, etc.., to be one step closer to obtaining the sale.

I personally use chatbots to help me promote affiliate products and affiliate services as well as to help businesses get more leads and sales because of their high open rates vs hoping a website is going to turn my visitor into a lead or a buyer.

This is where you reading this blog post will know my secrets to get a massive advantage over your competitors to outsell them and acquire more customers walking to your physical business, even online store or your affiliate programs you are promoting.

What is Chatbot Marketing?

Chatbot marketing is a form of marketing where you use chatbots to provide a personalized unique experience to users. By using chatbots, companies can provide quick and relevant responses and help users with their queries and issues.

Chatbots are software programs that simulate conversation through instant messaging. They can answer any questions one might have over the phone, but the best part is they can do it 24/7 or when you’re offline. They are considered one of the best automation marketing tools ever.

Conversational software like chatbots are really beneficial in marketing because they allow brands to provide customer service in a digital, non-intrusive way. This kind of customer experience builds trust and rapport with the company which results in more sales opportunities for that brand.

Chatbots are the future of customer experience and customer service because they can save customers time by answering questions with pre-generated answers, so it saves time for customers and also frees up your time for other business tasks.

You can personally design your own chatbots with a personality to engage with your future prospects or current customers in a non-robotic way. There should always be an intentional messenger marketing strategy behind why you want to engage with your audience.

Here are my 10 reasons to start using chatbot marketing in your business now

Easy Lead Generation

Chatbots are an effective way to generate leads. Create an engaging chatflow sequence with a fun personality and let it reach your audience by using paid ads or organic methods like blog posts.

After they engage with your first instant message with your chatbot they become subscribed to your messenger software, subscriber list

Easy Customer Segmentation

Customer segmentation is the process of dividing the customers into different groups based on their needs, interests, and demographics. This helps businesses to devise marketing strategies for each customer segment.

Segmenting customers can also help businesses in identifying who their best customers are and finding out what they want from your business.

The information gathered can be used to make changes in the products or services offered by the company.

Easy as a few clicks within your chatbot platform and naming your segmentation for future marketing campaigns.

Easy To Follow Up

Chatbots are a great tool for potential customer engagement and to follow up with a lead conversation, either to continue it or provide them more information.

A facebook rule about chatbots is that you cannot have more conversations with your lead within 24hrs, same applies for IG DMs.

The way I personally use this method is inserting a delay of 2hrs and another one of 21hrs to re-engage with my lead to remind him about an offer or a contest they can enter to.

Easy To Have Live Chat Conversations

A live chat conversation is where you or a team member on customer support jumps in behind the chatbot and have a real person having a one to one talk with your leads or customers through a messenger app like facebook messenger or even Instagram direct messages (IG DM).

The purpose of having a live chatbot conversation with a customer is to answer their queries that the chatbot cannot answer. This is where a human interacts with the lead and tries to answer accurately and quickly as possible.

Easy To Connect With Facebook

A chatbot platform will ask for your permission to connect with your facebook business page, not your normal page where you add friends and family.

Once connected, you can build the chatbot inside your chatbot builder and once saved and done, create a “new trigger” and make a “dot.me” link and paste it on your facebook page. When a visitor clicks this link, your chatbot will pop up and will start the conversation.

Easy To Connect With Instagram DMs

Instagram automation is pretty much having a messenger bot (chatbot) communicating with the leads through direct messages, inside their IG inbox.

Your favorite chatbot builder will ask for your permission to connect with your Instagram the same way it does with facebook and now you can set up messenger automations to reply back to the people who engage with you on your instagram.

Easy To Gain More Instagram Followers

As a business owner there will be a few times that perhaps you like to create a fun giveaway or a contest to attract new followers and/or customers. With the power of IG automation, you can reach an untoppleable new target audience for free and/or with paid ads too.

When you create the contest make sure they tag two or three people to see the post and if the friends comment with other friends, your chatbot will trigger a sequence you created with a special message so they can keep on bringing in friends to build more points to win the contest.

Again, this is all done automatically thanks to instagram automation that is installed with your favorite chatbot builder.

Easy To Set Up On A Website

Businesses need a chatbot on their personal websites or landing page because it helps customers with some instant responses to frequently asked questions like mentioned before. It reduces the number of people required to answer customer queries saving the business more time and money. 

Chatbots are also useful for collecting contact information about customers, for instance, their name, email addresses and other demographic data like location, sex and age. All this can later be used for retargeting marketing campaigns.

Easy To Collect Emails

The chatbot collects the email address by asking for the name of the person after engaging back and forth in a conversation with the lead. The only way the leads will give up their email address is for something valuable in exchange.

This can be as easy as being part of a free weekly newsletter, being on a waiting list for a new product or service released, getting a discount code, etc.The sky's is the limit from this point forward.

At this point, you can use email marketing strategies to keep nurturing your lead about special offers and promotions or anything you wish to.

Easy To Collect SMS

SMS stands for “short message service” and refers to regular text messages on your smartphone, like when you are texting a friend or family member.

Just like how a chatbot would ask for the email address, instead or as an addition, you can ask for their phone number to have more than one marketing channel to communicate with your lead to turn them into a customer. 

Is Messenger Marketing The Future For A Business?

A chatbot is an automated software to communicate with humans through the internet. It is usually programmed to answer specific questions or give requested information in a conversational tone. 

This form of marketing has become popular because it's one of the fastest ways to connect with customers, and it's also cheaper than hiring someone in-house to answer questions all day long.

Also the potential of chatbot marketing has been identified as an uprising trend by a few important industry experts. In fact, some say that it could be the future of digital marketing and social media. 

With Facebook messenger platform and Instagram Automation already having over 3 billion users, chatbots can take advantage of this large user base and provide a way for businesses to market their products to these users – no matter what time zone they are in.

Conclusion: Chatbot Marketing Will Increase Your Leads And Sales

Chatbot marketing is changing the way we engage with our future customers little by little through personal fun conversations happening on our smartphones. Essentially, over time this will create a close bond with the prospect and will be more brand awareness.

Nurturing your audience with the power of chatbots will convert your leads into hot buyers, within time. As long as you are providing useful information and/or a solution to your target audience problems that can impact them in a positive way, they will want to buy from you.

Chatbots can bring you in the leads 24/7 with a smart chat-flow sequence so you can focus on other aspects in your business to grow even further like developing new products, new services and finding new partners to team up with.